Commercial Reboot | Biometric Couture
1801
portfolio_page-template-default,single,single-portfolio_page,postid-1801,,qode-title-hidden,paspartu_enabled,paspartu_on_top_fixed,paspartu_on_bottom_fixed,qode_grid_1300,qode-content-sidebar-responsive,qode-child-theme-ver-1.0.0,qode-theme-ver-11.0,qode-theme-bridge,wpb-js-composer js-comp-ver-5.5.2,vc_responsive
Category
Branding

BIOMETRIC COUTURE

Branding, Graduation Project 2017

by Maddy Ekkelkamp

(Advertising)

Biometric Couture is a digital clothing concept that brings together online and offline identity. When the clothes are scanned, a digital layer appears through augmented reality.

The person who wears the garment is the author of this layer, which can be filled in and updated endlessly. Clothing offers you the opportunity to express your identity and technology can stimulate it.