Commercial Reboot | Love Assist
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Category
Branding

LOVE ASSIST

Branding, Graduation Project 2016

winner of the ‘Drempelprijs’ 2016

by Glenn da Silva 

(Advertising)

Sex is a basic need, but this is not always accessible for elderly. Because of the image created by society, a taboo has grown around older people and sex. Older people do not have less or different sex because they are getting older, but have less or different sex as a result of the physical decline of the body. Chronic illnesses, disabilities and health problems affect the body which will decrease the possibility of sexual positions.

 

Love Assist is a line that offers daily support to the body, but also offers an accessible support during the sexual desires of an older person.

 

Everyone has the right to fulfil their basic needs and sex is part of this.