Which mind-, skill- and toolset do future artists and designers need for the ‘Next Economy’? In Commercial Practices we explore this question through four fields that represent specific attitudes, approaches, strategies and methods.
Which scenarios can we imagine for the markets, products, services and audiences of the future?
How do we redefine branding in the context of a networked society?
How are stories told andmanipulated with data?
How can artists and designers relate to ethics and give meaning with data?
How can we design imaginative, convincing service provision and processes to guide future audiences, consumers, users and individuals?